The leading pizza delivery chain, Domino’s, operates with a digitally oriented philosophy. Since 2007, it has allowed customers to order pizzas online.
Domino’s took a customer-centric approach to digital transformation by implementing groundbreaking online ordering tools with engaging features like Domino’s Tracker® and Pizza Builder.
Since the early 2000s, Domino’s has been on a journey of improvement and digital transformation that is mainly responsible for the company’s continued success. This transformation has been holistic. In fact, Domino’s Chief Digital Officer, Dennis Maloney, has said, “We transitioned from being a pizza company to a tech company that happens to make pizza.”Today, more than 85% of Domino’s sales are made via digital channels.